About Company Headshots
Everything you need to know about what to wear, how to pose, and what backgrounds to use for the perfect company headshots.
After you’re done reading this guide:
What Are Company Headshots?
Company headshots are a type of business portrait photo typically used for company websites, business cards, press releases, and LinkedIn profiles. For your average professional, the most popular place for company headshots is on their LinkedIn profile.
Company headshots focus on showcasing the subject’s professionalism, friendliness, and competence. A great headshot is the perfect first step for building an awesome personal brand that helps you get hired faster, improve your sales numbers, or attract investors to your company.
The term “company headshot” can either be used to refer to an individual session, or bookings for an entire company.
Are Company Headshots Important?
Have you ever met someone that you instantly either liked, or disliked?
Perhaps you knew why you felt that way about them, or perhaps you didn’t, but most people are prone to generating “first impressions” of other people in just 1/8th of a single second. These first impressions can have dramatic impact on who they hire, buy from, and otherwise listen to.
These days, most first impressions start online.
Hiring managers use LinkedIn to screen applicants. Potential clients first see your employees on PowerPoint presentations. Investors use the company About Us page to learn about company executives.
A great company headshot is critical for making a good first impression with these people – and so can have a major impact on your career and company.
What Do I Wear for Company Headshots?
It depends on your personality, industry and where the photos will be placed!
For more conservative industries like law and finance, we recommend the standard suit-and-tie, or female equivalent.
Otherwise, the best rule-of-thumb is to take a look around LinkedIn to see how peers and senior executives in your industry are dressed. Make sure to pay closer attention to people who are successful vs whomever is in your immediate network.
Remember, dress for the job you want, not the job you have. If you’re still not sure, the ask us! We’re always happy to provide guidance.
How Do I Pose for Company Headshots?
No need to go crazy on your poses for business headshots. In our sessions, we tend to focus on minimalist poses. We’ve seen other photographers force clients into some truly bizarre poses. But, we avoid this practice like the plague.
We are, after all, showcasing your professionalism — not our photography.
At the beginning of your session, you should warm up with simple and straightforward poses. Simply stand there and smile.
Later, we will work toward some arms-crossed headshots and perhaps a couple candids.
What Backdrops are Best for Company Headshots?
For more conservative industries like law and finance, we recommend neutral backdrops based in white, gray or black. With those colors, we can get some really crisp shots that convey reliability and consistency. Visit our headshot backgrounds page for previews of all studio background options.
If you work in creative industries, non-profits, or tech, and you’d like your photos to have a bit more “pop,” feel free to pick a colored studio backdrop or try an outdoor/in-office session. These photos often have a bit more personality.
If you’re a senior executive, entrepreneur or thought-leader, you should probably have several photos of yourself that you can use across platforms. Ideally, you would have a couple outdoor photos to supplement your studio headshots.
If you have the same exact headshot on LinkedIn, the company website, and press releases, it can look a bit amateurish.
HeadShots Inc Offers 11 Studio Backdrop Options
How Should I Prepare for Company Headshots?
There are three keys to preparing for your headshot ahead of time.
First, if possible, try to get some sleep, exercise, and sunshine in the weeks before your session. Our editing team airbrushes your selected photos before delivering them to you, but your preparation will help ensure that the photos look as natural as possible.
Second, make sure to briefly wear your desired clothing a couple days before your session. You want to make sure that your outfits still fits properly and doesn’t need dry cleaning.
Third, take a look at some prior photos of yourself and see if there are any that you particularly like. When you arrive at the studio, show those photos to your photographer, and that will help us find an angle that you find flattering.
What If I’m Not Photogenic or Hate Getting My Photo Taken?
We’ve got you covered! Most portrait photographers are unfortunately guilty of creating a cringe-y environment for their clients. They force you into awkward poses and don’t truly understand what clients are looking for from their session. Either that, or they rush you through the session.
At HeadShots Inc, we strive to create a fun & stress-free environment for every client. At our studio, we play upbeat music and constantly get feedback from the client so that we can work towards an amazing headshot that you’ll be proud to show online.
How Much Do Company Headshots Cost?
Company headshots can cost anywhere between $89 and $1500 depending on geography, package, and provider.
When considering pricing, remember to look at a) licensing (who owns the photos) and b) retouching fees.
In terms of licensing, photographers typically only give you ownership for photos that you “buy” from them. This fee is separate from your “session fee,” which just covers the time spent inside their studio.
If you want to use your photos on a press release, advertisement, magazine, or book cover, you may have to pay additional licensing fees.
For retouching, many photographers charge between $50 and $150 per photo. Calculate those fees into your total session cost.
HeadShots Inc in-person sessions cost between $195 and $495. You get full copyright usage rights (no need to license or credit images to us) to ALL the photos from your session.
Retouching is $55/photo beyond those included with your package.
If you’re looking for a less expensive option, we also have Virtual Headshot services that start at $50/photo.
Looking for Company Headshot Pricing?
Find the perfect headshot package for your goals and budget below.
Individuals and small groups of up to four people. Packages range from $195 to $495 per person based on session length and location.
Groups of five or more people. Hourly, half-day, and full day packages available at our studio or at your office location.
DIY headshots done with just a smart phone. Company and individual packages range from $33-$50/person based on volume.
Flexible corporate plans that allow you to send employees to our studio for exactly matching headshots or portraits.
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